UNWTO applauds Gross National Happiness country

Taleb Rifai applauds Bhutan’s sustainability and quality tourism model

The World Tourism Organization (UNWTO) Secretary-General, Taleb Rifai, has expressed his support for the long-term tourism policy of Bhutan, with its focus on sustainability and quality, on an official visit to the country where he met with acting Prime Minister, Lyonpo Yeshey Zimba

The Royal Government of Bhutan considers tourism “a window of opportunity for the future of Bhutan” said Lyonpo Yeshey Zimba, during his meeting with Mr. Rifai. Lyonpo Yeshey Zimba pointed to tourism’s contribution to the economic security and Gross National Happiness – Bhutan’s measure of wellbeing – of the Bhutanese people. Continue reading UNWTO applauds Gross National Happiness country