May 18, 2011 – BIIB Blog

Interview with Jordan Tourism Board’s Managing Director

JTB Managing Director Nayef Al-Fayez with Leslie Koch in Madaba Jordan

I met Jordan Tourism Board’s managing director Nayef Al-Fayez in April 2011, during the “Restoring the Journey” trip to Jordan and Egypt. (May 18, 2011, By Leslie Koch)

What is the goal behind your blogger outreach campaign?

Bloggers differ from traditional media outlets because they give a more realistic, firsthand account of the country they are visiting, especially in times of special circumstance. What is more, their coverage is more immediate and can sometimes be more influential. People can relate to the person writing the blog and can depend on their honest, unbiased perspective. A blogger’s integrity is closely tied to their ability to provide a real, honest and unselfish view of their experience; it is what makes people relate. We needed people whose opinions are highly-regarded and genuine to make sure people trusted that Jordan was indeed safe, and not only that, but that it had so much to offer, any time of the year.

What is also great about bloggers is their continued interaction with their audience and their sincere recommendation of a country or experience if they truly believe in it. It’s like getting a recommendation from a friend you trust, as opposed to reading a recommendation in a mass-produced magazine. Continue reading The Value of Blogger Press Trips

MAY 17, 2011 By Mary Kay Magistad for the THE WORLD (PRI): Download MP3

Bhutanese are proud of their traditional Buddhist culture – a culture tracing centuries back to Tibet, which has given Bhutan both its written language and its strain of Buddhism. As an independent country, Bhutan has been able to preserve its traditional culture far better than Tibet. And it wants to share that culture – with a select few, well-heeled tourists.

Many climb – though, in sneakers or hiking books rather than in heels – to the Tiger’s Nest in Paro, a Buddhist monastery with gilded roofs that seems to hover ethereally above a sheer cliff face. The hike on steep forest trails winds past rhododendrons and ghostly Spanish moss. With the high altitude, it takes even a young, fit person a couple of hours to make the ascent – and that’s before you get to the more than 700 stairs leading to the monastery at the end.

A Different Kind of Tourist

But few of the foreign tourists on the trail when I visited – or in Bhutan in general – were young or fit. Many rode donkeys up, and used walking sticks to gradually make their way down. Not exactly the energetic young trekkers of Nepal – but then, Bhutan’s tourists are different. Continue reading Why it Costs $200 a Day in Bhutan?