PRESS RELEASE on Introduction of Incentives for the Tourism Sector

The Royal Government of Bhutan is pleased to announce additional incentives and policy measures to boost the tourism sector. This is in view of the important role of the tourism sector in generating employment; earning foreign exchange; realizing the potential for spillover benefits for ancillary industries; and in boosting overall economic growth.
The incentives and measures shall consist of the following:

  1. A fifty percent discount shall be granted on the prevailing SDF of USD 200 for US Dollar paying tourists visiting Bhutan. The effective SDF with the discount shall be USD 100 per person per night for US Dollar paying tourists.
  2. In addition, fifty percent discount on the SDF shall be granted on the rates applied to children aged between 6 to 12 years for US Dollar paying children visiting as tourists.
  3. The 24 hours SDF waiver for tourists staying in the border towns shall continue.

The above incentives will come into effect from 1 September 2023 and shall remain effective for four years till 31 August 2027.

The Royal Government shall conduct periodic assessments of the domestic and international tourism scenarios and may discontinue the above incentives to uphold and promote High Value Low Volume Tourism Policy of Bhutan after 31 August 2027.

Source: MoICE

Famous for Happiness, and Limits on Tourism, Bhutan Will Triple Fees to Visit

As Venice and other European hot spots explore permit systems and daily fees to limit the number of tourists, the tiny Buddhist kingdom will require a $200 tax on international visitors when it reopens this fall.

The Buddha Dordenma statue overlooks Thimphu Valley in Bhutan.
The Buddha Dordenma statue overlooks Thimphu Valley in Bhutan. Credit…Gilles Sabrié for The New York Times

The tiny Buddhist kingdom of Bhutan on the eastern edge of the Himalayas, often referred to as “the last Shangri-La” for its abundance of natural beauty, sustainable development and rich cultural heritage, has long resisted the quick financial returns of mass tourism in favor of conservation. The approach is aligned with a cultural philosophy where the country’s wealth and prosperity is measured, through a national happiness index, as an alternative to the gross domestic product.

Since 1974, the year when foreigners were first permitted to visit Bhutan, the country has had a unique “high value, low volume” tourism policy, requiring international visitors to pay at least a daily rate of $250 that covered accommodations, meals, a mandatory tour guide and included a $65 “sustainable development fee” to the government. The package-like approach was aimed to preserve the natural resources of the country by limiting the number of international visitors and controlling where they went. While some tourists complained of poor hotel plumbing, slow internet access and bland food, many appreciated the ease of the predetermined tours.

Now as the government of Bhutan prepares to reopen its borders on Sept. 23, it has overhauled the tourism system and will significantly raise the cost to visit. Visitors no longer need to be on a package tour, but they will now have to pay a $200 daily fee directly to the government, and pay separately for their accommodation, meals, tours and other travel expenses. The new policy, officials say, will rebrand Bhutan as “an exclusive destination,” attracting “discerning tourists” who will have access to a wider range of higher-quality services.

“Covid-19 has allowed us to reset, to rethink how the sector can be best structured and operated, so that it not only benefits Bhutan economically, but socially as well, while keeping carbon footprints low,” said Dr. Tandi Dorji, Bhutan’s foreign minister and chairman of the Tourism Council of Bhutan. “In the long run, our goal is to create high-value experiences for visitors, and well-paying and professional jobs for our citizens. ”

But many tour operators express anxiety over the change. They are worried that the new structure will leave them without any business — uncertain whether they will be able to attract a sufficient number of tourists with the higher fee, or if tourists will even require their services at all, now that they will have the option to book directly through hotels, tour guides and the like.

“Just when we thought we were seeing the light at the end of the tunnel after two-and-a-half years of being out of business, the government’s tourism amendment bill has thrown us back in the darkness and we have no idea how to go about it,” said Pelden Dorji, the chief executive officer of the Bhutan Travel Club, a company that specializes in adventure travel experiences.

Mr. Dorji has already received cancellations from groups that had booked, but not paid for, packaged trips they had scheduled later in the year. He said the group members felt that they could not justify paying an additional $200 a day on top of the other expenses that had been agreed upon as part of the previous package deal.

Under the previous policy, all bookings and payments had to be made through registered local tour operators, who were required to organize a prearranged itinerary with fixed dates and overnight stops.

“It’s basically a package tour that lets you see an authentic, untouched corner of paradise while protecting itself from being invaded by tourists,” said Megan Petersen, 44, a London-based makeup artist who visited Bhutan in 2017. “It’s genius and places with overtourism problems should use the same model.”

Ms. Petersen spent eight days exploring Bhutan with her sister, trekking through forests and mountain meadows, hiking to cliff-side temples and meeting local communities in remote villages. Throughout their trip, they camped and stayed in basic three-star accommodations. Everything was included in their package.

“The lodges and food were pretty average, but that just added to the experience of being able to experience the real community and culture without the fake tourist treatment,” Ms. Petersen said. “What makes Bhutan so special is the kindness and spirituality of its people and their deep love and respect for nature and their land.”

Government officials say the previous policy discouraged additional out-of-pocket spending, as many travel agents would assemble their trip activities, food and other offerings to not exceed the $250 daily rate — the practice effectively turned the policy’s minimum rate into the maximum.

“The policy caused more misunderstandings than understanding and it has resulted in lowering the services that we are potentially able to offer,” said Prime Minister Lotay Tshering.

Under the revised tourism bill, which was passed by the Bhutanese parliament last month, Bhutan will be able to reinvest “in bringing up the quality of tourism products, especially in terms of training our guides, bettering the quality of our hotels, restaurants and food, while preserving the pristine environment that we have for generations to come,” the prime minister said.

One of the government’s main priorities, Dr. Tshering said, is to invest in waste management infrastructure and protect Bhutan’s biological corridors, nature parks and main cultural assets. Bhutan’s constitution mandates that 60 percent of the country’s land must be under forest cover and maintains strict laws to protect and uphold its carbon-negative status.

“This all costs money,” Dr. Tshering said.

While Bhutanese travel representatives had expected some reforms to the country’s tourism policy, the threefold increase to the government’s sustainability tax came as a shock, with many fearing that the new model will turn tourists toward cheaper destinations at a time when the country is desperate for tourism dollars to boost its post-pandemic recovery.

Tourism revenue is a key contributor to Bhutan’s economy, making up 6 percent of the country’s gross domestic product. Some 29,000 tourists visited Bhutan in 2020 before the borders were shuttered in March of that year, and generated a revenue of $19 million. In 2019, 315,599 tourists visited, earning the tourism industry $225 million, according to the Tourism Council of Bhutan. The kingdom eased its travel restrictions earlier this year, allowing in foreign visitors on a case-by-case basis and requiring them to quarantine.

Tourism operators argue that the minimum package framework incentivized tourists by including all essential services.

“Everyone is asking, ‘why fix something that is not broken?’” said Lotay Rinchen, co-founder of the tourism company Bridge To Bhutan, Bespoke Mindful Journeys. It “protected the travel industry and ensured a certain level of quality and business,” he said of the prior system.

Mr. Rinchen was always in favor of increasing the price of the minimum fee. But without the requirement of the package structure, he says he anticipates the Bhutan brand will be harder to sell. He has started to explore the possibility of offering luxurious products to lure in tourists willing to pay the higher costs, like chic boutique lodges, wellness retreats and upscale glamping. Previously tourists could pay extra for high-end hotels like the Taj Tashi and Le Meridien Thimphu, but many chose the basic options included in the minimum daily fee package.

“This is not the right timing. Bhutan’s economy is in bad shape, and we had expected to open up tourism and start earning hard currency again, but this price hike will keep tourists away,” said Mr. Dorji of the Bhutan Travel Club, adding that the new model could attract a demographic of older sightseeing tourists who would “skim from one luxury hotel to another, without experiencing the Bhutanese way of life.”

The prime minister said that was not the government’s intention. “We want to make sure that we get a set of tourists who are intellectually high-standing, knowledgeable and conscious of our needs and unique features,” he said.

Elsa Foster, 44, an American personal trainer who lives in Scotland, took a mountain biking tour in Bhutan with a group of friends in 2018. After a day of sightseeing in Bhutan’s capital, Thimphu, they embarked on a seven-day off-roading adventure, cycling through remote mountain valleys and villages. Ms. Foster said it was very practical to have hotels booked by their tour agent as they stayed in a different location each night.

“I really liked how everything was organized and packaged with the old fee system, all you had to do was show up,” she said. “But to pay 200 bucks on top of all the other expenses, you’ve got to be pretty rich and it’s a shame that Bhutan will become inaccessible to young people who won’t be able to afford it.”

The government hopes the new policy will have the opposite effect, attracting a wider demographic. “All we mean is to welcome with a very open heart all individuals and potential visitors who want to visit and experience the uniqueness we have to offer,” Dr. Tshering said. “Then we will ensure that the visitor will get the value of the money that is spent in Bhutan.”

The United States was one of the top tourism markets for the kingdom before the pandemic, behind India and Bangladesh, with 13,016 Americans visiting in 2019 and spending an average of 10 nights, according to the Tourism Council of Bhutan.

Karma Tshering, an environmental conservation and ecotourism specialist, said the government should use the increased tourism tax to meet its sustainability goals, which could include investing in hiking trails, highway amenities and training and support to service providers.

He is worried that without the minimum-spend policy, “which helps our service providers obtain minimum revenue to support their services, our people will be left in the hands of the tourists to negotiate and bring down prices,” Mr. Tshering said, adding that there could be “a chain impact on delivering quality services and high-end experiences.”

Some sectors see an opportunity in the change. Sonam Wangchuk, chairman of the Hotel & Restaurant Association of Bhutan, said the amendment was long overdue and will bring positive change where all hotels and restaurants will have equal opportunity.

“I guess it is now the survival of the fittest, where one now needs to pull up their socks and become a go-getter,” he said. “The old days of business knocking at your door are gone, therefore the harder we work the more promising it will be.”

Chencho Dema contributed reporting from Kansas City, Mo.

Credit: https://www.nytimes.com/2022/07/05/travel/bhutan-tourism.html

Is happiness overrated? A New Gauge to See What’s Beyond Happiness

MAY 16, 2011 By JOHN TIERNEY

Martin Seligman now thinks so, which may seem like an odd position for the founder of the positive psychology movement. As president of the American Pyschological Association in the late 1990s, he criticized his colleagues for focusing relentlessly on mental illness and other problems. He prodded them to study life’s joys, and wrote a best seller in 2002 titled “Authentic Happiness.”

But now he regrets that title. As the investigation of happiness proceeded, Dr. Seligman began seeing certain limitations of the concept. Why did couples go on having children even though the data clearly showed that parents are less happy than childless couples? Why did billionaires desperately seek more money even when there was nothing they wanted to do with it?

And why did some people keep joylessly playing bridge? Dr. Seligman, an avid player himself, kept noticing them at tournaments. They never smiled, not even when they won. They didn’t play to make money or make friends. Continue reading Is happiness overrated? A New Gauge to See What’s Beyond Happiness

Wanderlust travel: Penis worship in Bhutan

What’s behind all those phallus pictures in this remote Himalayan land?
January 4, 2011 By Iva Skoch

Editor’s note: Wanderlust is a regular GlobalPost series on global sex and relationship issues written by Iva Skoch, who is now traveling the world writing a book on the subject.

THIMPHU, Bhutan — Most of the penises painted on houses or suspended from rooftops in Bhutan are larger than humans.

They come in various sizes, color schemes and embellishments. Some have ribbons tied around them like jovial holiday presents. Others are coiled by daunting dragons. A few even have eyes. They typically feature hairy testicles, from the neatly trimmed to full-on Yeti-style. And, of course, all are fully erect.

“Oh, golly,” said an elderly woman visiting from Seattle, when she stepped off the bus in the Punakha valley and found herself surrounded by an alarming concentration of penis imagery, set against a magnificent Himalayan backdrop.

She was one of just 30,000 “outsiders” in 2010 who visited this isolated country wedged between China and India. While Bhutan tops many travel wish lists — thanks to its almost utopic reputation as “the last Shangri La” and a place where the government measures success in “Gross National Happiness” instead of gross domestic product — only a fraction can afford such a trip. Continue reading Wanderlust travel: Penis worship in Bhutan

How Happy Are You? A Census Wants to Know

How Happy Are You? A Census Wants to Know

April 30, 2011; By JOHN TIERNEY: SOMERVILLE, Mass. — When they filled out the city’s census forms this spring, the people of Somerville got a new question. On a scale of 1 to 10, they were asked, “How happy do you feel right now?”

Officials here want this Boston suburb to become the first city in the United States to systematically track people’s happiness. Like leaders in Britain, France and a few other places, they want to move beyond the traditional measures of success — economic growth — to promote policies that produce more than just material well-being.

Monitoring the citizenry’s happiness has been advocated by prominent psychologists and economists, but not without debate over how to do it and whether happiness is even the right thing for politicians to be promoting. The pursuit of happiness may be an inalienable right, but that is not the same as reporting blissful feelings on a questionnaire. Continue reading How Happy Are You? A Census Wants to Know

US City takes cue from Bhutan

Seattle trying to achieve ‘Gross National Happiness’
by ERIC WILKINSON / KING 5 News
Courtesy: King 5 News, Seattle, WA 

It’s one of the most isolated nations in the world, nearly a quarter of the population lives in poverty and they’ve only had television for twelve years. So why are the people of Bhutan so happy, and why does the City of Seattle want us to be more like them? Continue reading US City takes cue from Bhutan

Happy Bhutan proposes a new global goal (MDG #9)

Sep 20, 2010 UNITED NATIONS — The introvert Himalayan kingdom of Bhutan on Monday urged the world to adopt a new Millennium Development Goal — happiness — if it really wants to end the scourge of poverty, hunger and disease.

Bhutan’s Prime Minister, Jigmi Thinley, condemned the “dangerous and stupid” pursuit of wealth, even by some of his big and brash neighbours India and China, in a speech to the UN summit on reaching the MDGs.

The land of the Gross National Happiness index again sought to export its optimistic ideology, which the prime minister said encompassed all of the eight major goals set by the United Nations in 2000. Continue reading Happy Bhutan proposes a new global goal (MDG #9)

Why ‘Gross National Happiness’ (GNH)? Forget GDP

Bhutan Prime Minister Explains Metric of ‘Gross National Happiness’ : Forget gross national product. The prime minister of Bhutan says a nation should measure itself by its gross national happiness.

Jigmi Y. Thinley spoke about his country’s unusual metric to about 450 people in Low Rotunda during Columbia’s World Leaders Forum on Sept. 15. His was the first in the 2010-2011 series of forums and talks by world leaders at Columbia, a year-round event series that includes heads of state and global thought leaders from a variety of countries and fields.

Jigmi Y. Thinley, prime minister of Bhutan, spoke about gross national happiness at Columbia’s World Leaders Forum. (Image credit: Eileen Barroso/Columbia University)
Jigmi Y. Thinley, prime minister of Bhutan, spoke about gross national happiness at Columbia’s World Leaders Forum.

Image credit: Eileen Barroso/Columbia University

Bhutan, a Buddhist kingdom of about 700,000 nestled in the Himalayas between China and India, has adopted an unusual and complex system of measuring gross national happiness as an alternative to GNP, the common economic indicator that measures the sum of all goods and services produced by a nation.

Thinley said GNH is based on the belief that the purpose of development and the role of the state is to create a place where people can pursue what they aspire to most in life: happiness.

“It is a holistic development paradigm to make human society resilient,” said Thinley. “We are the only country so far that promotes happiness through deliberate public policy and action.” Continue reading Why ‘Gross National Happiness’ (GNH)? Forget GDP

Bhutan’s well-wisher & a guest of Bridge To Bhutan launches a book on Gross National Happiness (GNH)

“The Magic Of Gross National Happiness” book launch

At the launch: Unveiling the magic of GNH

Book Launch 11 September, 2010 – An American author who journeyed through Bhutan to explore what the mystical kingdom bore, was intrigued to find “The magic of gross national happiness” that soon translated into book.

This was the fifth book Doris Lee McCoy authored, which was launched at the Tarayana foundation conference hall yesterday.

Doris said people across the world were beginning to realise the importance of happiness.

“We have 26 happiness clubs in America,” she said.

Bhutan, she said, was the eighth happiest nation in the world, while America stood 23rd, Germany 35th, and England 41st. Continue reading Bhutan’s well-wisher & a guest of Bridge To Bhutan launches a book on Gross National Happiness (GNH)

Happiness and Hazelnuts

Daniel Spitzer digs into Bhutan’s soil to make a profit and sustain livelihoods

image
Courtesy: Article by David A. Andelman, Forbes Asia:Feb 05, 2010
Daniel Spitzer’s first shipment of 3,000 hazelnut trees arrived in Bhutan in December, each thumbnail-size and packed in 60 Pyrex petri dishes. The refrigerated plantlets headed straight for a hilltop laboratory-nursery just ten minutes from the airport. When they reach nearly 3 feet tall, they’ll be planted on a hilly tract in the remote eastern province of Mongar. Three years into the project, with six more ahead before marketable nuts begin dropping, it represents the first major foreign direct investment in Bhutan’s history and the realization of a dream the 53-year-old American entrepreneur has been nursing for three decades. Continue reading Happiness and Hazelnuts