Bhutan Revises Tourism Policy

The government and the stakeholders agree on an ambitious plan to bring in 100,000 high-end tourists by year 2012.

Bhutan will be sold as a high quality and low impact tourist destination which draws visitors throughout the year by building the necessary infrastructure, setting high benchmarks for delivery of services, diversifying products, and ensuring that its benefits reach a larger segment of the population.

The consultative meeting between the stakeholders of tourism and the government in Thimphu yesterday decided on numerous reforms that will take the industry forward in the years to come. Bhutan will be positioned as a responsible, unique, authentic and quality destination anchored on GNH philosophy with minimum negative impact on natural and cultural heritage. A nine-pronged approach will be adopted to bring in 100,000 tourists by 2012. These include developing an additional 2-3 circuits, promoting new products and defining Bhutan’s brand identity, value proposition and market to target audience. Aviation capacities will be built internationally and locally with domestic helicopter/airline services commencing soon to key destinations.

Continue reading Bhutan Revises Tourism Policy

Bhutan ranked High at the Wanderlust Travel Awards 2009

Bhutan soars high at the Wanderlust Travel Awards 2009 in two categories: Top Country/Destination and Top Worldwide Airport.
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Bhutan ranked in Top 10 tourist destinations in the world
Bhutan has been ranked the fourth top tourist destination in the world by Wanderlust, an internationally recognized travel magazine based in the United Kingdom.
The Tourism Council of Bhutan has received a certificate from Wanderlust.

Bhutan also won the silver award from Wanderlust Travel Magazine in 2005 for making into the top ten tourist destinations in the world. Continue reading Bhutan ranked High at the Wanderlust Travel Awards 2009

Punakha Domchoe concludes

 


The annual Punakha Tsechu begins today following a three day domche. The Punakha Domchoe ended yesterday with Norb Chu Sha Ne or the symbolic immersion of the sacred relic into the Mochu River. 

Decked in colorful ghos and kiras, the people of Punakha and other nearby dzongkhags flocked to the Punakha Dzong to witness the final day of the Domchoe. The highlight of the final day of the three day Domchoe was the symbolic immersion of sacred relic into the river.

The ceremony brings to life a historical event which took place about 400 years ago. An invading Tibetan force had come to forcibly take back the sacred Ranjung Khasar Pani. The Zhabdrung hid the sacred relic in the sleeve of his robe and threw a fake one in the river. The Tibetan force believing that the relic has been lost for ever went back home.  Continue reading Punakha Domchoe concludes

BHUTAN: Ranked Among Top 10 Travel Destinations in 2008

Top 10 Places to Go in 2008

The destinations that rank on our list include renascent cities like New Orleans and emerging countries like Bhutan that are fast becoming the world’s next travel hot spots. Get there now, before the crowds do.

By Shermans Travel Editorial Staff

Choosing the world’s next big travel destinations is never an easy feat, especially when there’s seemingly so little left of the globe to discover. But when our editors got into a room to hash out our top picks for 2008, we realized that we could have done a Top 13 this year, as all eyes will be on Beijing (when it hosts the Summer Olympic Games), and there’s never been a better time to visit Quebec City (which celebrates its 400th birthday in 2008) or Liverpool (the year’s European Capital of Culture). Here’s the remainder of our list.

1. Bhutan

Cradled by the majestic Himalayas in a remote corner of Southern Asia, the “Land of the Thunder Dragon” has long held steadfast to its rich culture and Buddhist heritage. Though an isolated locale and high tourist entry tariffs (of up to $200 per person per night) keep crowds at bay, these factors have also permitted this last Shangri-La to keep its traditions intact. If the lush valleys and snowcapped mountains, ancient temples and monasteries, and expansive markets full of cheerful locals haven’t lured you to Bhutan yet, reconsider in 2008, when the 101st anniversary of the country’s monarchy will be commemorated by a yearlong celebration. Continue reading BHUTAN: Ranked Among Top 10 Travel Destinations in 2008