The Inception
Bridge To Bhutan is a brainchild of two brothers from Bhutan who, after being reunited in the United States after five long years, discovered that they shared a common passion: sustainable change in Bhutan. Bridge To Bhutan embodies this passion.

The challenges that the Bhutanese face today are none too unique. In recent years, increased rural-urban migration, like in any other developing country, has led to a slew of unintended consequences: the rising rate of youth unemployment; the imminent threat of cultural erosion; the shrinking of our national heritage, our villages, to insignificance; the increasing number of automobiles; and the pollution of our once pristine rivers and streams, to mention a few. These changes constantly undermine Bhutan's capacity to remain as a self-sustaining nation.
 
Away from home, it wasn't unusual for the two brothers to engage in impassioned discussions on sustainability issues, particularly in the context of changing Bhutan. But it wasn't everyday that they pondered over tourism either. Interestingly, the brothers relied on their experiences as part-time travel guides to piece the two together.

Change must come, but must be necessarily sustainable.

The Inception

The Realization

The Commitment